Challenge

Arla is exploring the regenerative agriculture space. The impact has the potential to create lasting change for dairy cattle, local biodiversity and the milk product that is produced. As a lesser widely recognised style of farming Arla needs internal engagement to address the importance and potential of the initiative for the business, their farms and the planet.

Solution

Walking in the footsteps of our farmer Rob Harrison, we wanted to let him do the talking. We documented a 5 am-5 pm day in the life of a Cotswolds cow-herding farm – capturing Rob’s work in the field with the cows and the regen initiatives, his conversations with his next-generation farming daughter, and the all-important real-life reality of farming. All set in the context of needing to adapt to feed and nourish the species and people that inhabit it.

Results