Challenge

Quorn needed to remind consumers that their individual actions, however small, could have a big, knock-on impact for the planet. 

Solution

We asked a powerful question. The planet and the human race are under threat. If you had the power to save them, what would you do? Telling five personal stories across five different countries – with one critical message – we followed a rancher, an athlete, a butcher, a chef and a football fan, to understand what they are doing to solve the problem.

Results

A huge global reach of 600 million.