About Vicki

Vicki Broadbent is a multi-award winning filmmaker (notably the winner of Channel 4 4Talent Award for Best Filmmaker), a screenwriter and content creator. After a successful career directing TV documentaries, short films, music videos and ads, she set up the blog during Maternity Leave building a personal brand online reaching highs of 12 million a month worldwide. During the 12 years working digitally, she has created content for brands including Google, Vodaphone, EE, Coca Cola, McDonald’s, Robinsons, Land Rover, MG, Aldi, Lidl, Jacob’s Crackers and many more.

She has spoken at Committee meetings at the House of Commons several times about the online safety bill, birth trauma and entrepreneurship respectively. Vicki is also a regular on BBC Breakfast, Jeremy Vine, GMB, This Morning and BBC 5 Live discussing breaking news stories relating to parenting.

Her bestselling book Mumboss was first released in 2018 with a second edition in 2020 and with a new title, The Working Mom in the US and Canada in 21. She is also a parenting expert for Bored Panda reaching 151 million uniques a month. Vicki juggles a creative life with raising three kids including a teen, a tween and a toddler.