Our goal is simple
Give the world and all its species a better future.
The reality is if we want life on the planet to last, it really is now or never. A big task: of course. An achievable one: absolutely. Because we’re firm believers that a lot of small changes are the key. Starting with brands that have the customer bases, media channels and budgets to get their voices heard on a large scale – and a team of people like us.
We’ve already helped a heap of brands find their Brand Story, and for us that’s just the start. If you’re armed with good intentions, unshakeable commitment and the ambition to boost behaviour change for the good of all, then you are absolutely in the right place.
Independent and agile, our small yet mighty agency is full to the brim with sustainability expertise, real-world insights, 360° comms experience and unapologetic passion for sustaining the future of our world and those we share it with. Along with a huge black (well, green) book of specialist partners to tap into along the way. Meaning there’s truly no better business to help you succeed in this space.
Meet our brand story experts who’ll help you win hearts and minds.
A healthy mix of marketing maestros, strategy buffs, creative wizards and sustainability gurus, at Planet Shine we all share a common love for the world around us – and thrive on using our different perspectives and voices to look after it.
Rachel McClelland
CEO & Founder
Founder and CEO of Planet Shine, Rachel is a filmmaker whose career spans feature films, music videos and branded content. Driven by her passion for animal rights, eco feminism and anarchist systems, Rachel focuses on creative projects that make a difference.
Mirella Mokbel
Head of Strategy
Mirella is a third culture kid that never felt she belonged. So, she made a career of trying to make sense of human behaviours. She has 20 years’ experience of applying behavioural science to award-winning TTL, shopper, eCommerce, digital and brand campaigns on three different continents. A philanthropist at heart, she is a strong believer in the power of creative storytelling as a driver of change.
Fiona Gaiger
Planning & Insight
A long-time champion of simple and authentic communications, Fiona believes that brands have the power to influence and inspire sustainable behaviour change without compromising commercial objectives. Her strengths lie in the ability to make speedy sense of complexities and ask the questions that no one else will.
Mark Downes
Creative Director
Mark Downes is a film-maker, climate science tutor ( AdGreen ) and sustainability consultant working across a plethora of brands and organisations that put people and planet first. Highlights include a series of films with Sir David Attenborough for Ocean Generation and he recently completed the Cambridge Institute for Sustainability Leadership Business course.
Emily Dickinson
Senior Account Manager
Emily's career in integrated comms has sparked her passion for brand voice and the power it has to affect real change. As a student of MSc Sustainable Development, she focuses on the impact of colonialism, the wisdom of indigenous knowledge, and ways corporations can enable a climate just future.
Laura Royston
Account Manager
Laura's passion naturally bridges creativity and operations, she has a natural “getting it done” attitude to working with clients and internal teams and delivering exactly what is needed. As a mum of two children, she likes knowing that she is working with brands that are shaping their future for the better.
True planet sustainability starts with people like us